Privacy Policy

Our Commitment to Your Privacy

Your privacy is critically important to us. The Waterworks Spas & Saunas ("The Waterworks," "we," "our," or "us") operates alaskaspa.com. This Privacy Policy outlines how we collect, handle, protect, and use personal information gathered through our website, showroom visits, service requests, and customer inquiries across Alaska.

1. Information We Collect

We collect personal information that you voluntarily provide to us when interacting with our website. This includes:

• Contact Information: First and last name, email address, telephone number, and physical mailing/installation address (including city and postal code).
• Product Interest & Inquiries: The specific hot tub, sauna, or swim spa model(s) you are inquiring about, your timeline for purchase, and any customization notes you provide.
• Service & Support Details: Spa make, model, year, serial number, description of requested service or maintenance, and site access considerations.
• Appointment Requests: Date, time, showroom location (Anchorage or Eagle River), and preferred models for wet-test soaking or private consultations.
• Technical Site Data: Non-personally identifiable technical information automatically collected during browsing, including browser type, device characteristics, operating system, and pages viewed (via standard analytics).

2. How We Use Your Information

We collect and process personal data solely for legitimate business operations directly connected to serving your inquiries:

• Responding to your pricing and quote requests with accurate model pricing and freight estimates.
• Scheduling and confirming showroom consultations, backyard planning evaluations, and wet-test soaking appointments.
• Processing warranty registrations, replacement parts inquiries, water care guidance, and on-site service appointments.
• Coordinating delivery logistics, pre-delivery site requirements, and installation scheduling.
• Providing important owner safety notices, seasonal maintenance reminders, or manufacturer technical updates.

3. SMS & Text Messaging Policy

If you provide your phone number and affirmatively opt in to receive text messages from The Waterworks:

• We may send conversational SMS messages regarding appointment confirmations, service technician arrival windows, or price quote follow-ups.
• We will never pre-check SMS consent boxes on our forms. Consent is entirely voluntary and is never a condition of purchase.
• Mobile information will not be shared, sold, rented, or traded with third parties or affiliates for marketing or promotional purposes.
• You may opt out of SMS communications at any time by replying STOP to any text message, or by contacting our showroom directly.

4. Information Sharing & Third Parties

We do not sell, rent, lease, or trade your personal data. We only share customer information with trusted third parties strictly necessary to deliver requested services:

• Financing Providers: If you elect to apply for financing through GreenSky®, you submit your application directly to GreenSky® under their independent privacy terms. We do not receive or store your sensitive personal financial credentials (such as SSNs).
• Freight & Delivery Logistics: Delivery addresses and contact phone numbers are shared with our contracted freight carriers or crane operators solely to coordinate equipment delivery to your property.
• Manufacturer Warranty Registration: Spa serial numbers, owner names, and purchase dates are transmitted to Watkins Wellness (Hot Spring/Caldera/FreeFlow) or Finnleo/Tylö to activate official manufacturer warranty coverage.
• Legal Compliance: As required by applicable Alaska or federal laws, court orders, or governmental regulations.

5. Data Security & Retention

We implement industry-standard physical, technical, and administrative safeguards to protect your personal information against unauthorized access, loss, alteration, or misuse. Information submitted through our online forms is encrypted during transit using SSL/TLS protocols. We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including warranty verification and long-term customer service support.

6. Contact Us Regarding Your Data

If you have questions regarding this Privacy Policy, wish to review or update the personal information we maintain, or wish to request deletion of your contact details, please contact us: